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Pools all year. Not just all summer.

Since 1945

Inside a Betz Pools store — cleaner display, service counter and chemical wall

Service zones

Find yours.

SouthwesternEasternNorthernMuskokaSimcoe CountyKawarthasYork RegionDurham RegionPeelToronto & GTAHaltonNiagaraHamiltonCollingwood
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Betz Pools

Eighty-one years of Ontario pools and beyond.

What you apply for

Store + Routes

A single franchise: a retail store together with the service zones around it. Not one or the other — the two are granted as one, because each is what makes the other work.

What makes it up

The store

A storefront selling chemicals, parts, equipment and hot tubs. It brings people in through the winter, and it's the reason they come back every spring.

The routes

Weekly maintenance, openings, closings and repairs across the service zones assigned to your store, on a schedule you set. Revenue that repeats instead of revenue you have to win again every month.

K.W. Betz Construction Ltd. — Main Street, Stouffville
The award, 1982 — Second place, Canadian Pool & Landscape Show
The first generation — Betz Construction Co. Ltd.
The new building — Ken Betz, Main Street West
Betz Pools Ltd. — The name it still carries
Marvin Betz — Betz Pools Ltd., 1984
A pool going in — Rebar, formwork, and one summer
The show floor — Betz Pools, stand and staff
The retail floor — What the store sells once the pool is in

Since 1945

Built OnEighty-OneYears.

You are

An established contractorA visionary entrepreneurA diversifying companyAn ambitious leaderCustomer obsessed

The investment

Your numbers depend on your store and the zones around it, so we go through them with you rather than publishing a range that fits nobody. The full disclosure package comes to you before anything is signed.

The grant
Store + Routes — a retail store together with the service zones around it, granted as one.
Who runs it
You do. This is not a passive investment with a manager in the building and you somewhere else.
Where
Ontario. Zones are being formed now, and applications are reviewed in the order they arrive.

The system

Betz University: time at our Stouffville store and on live service routes before you open your own. Water chemistry, equipment, pricing, and how we talk to customers.
Our supplier accounts at our volume pricing, from your first order. Betz Branded Chemicals is our own private label, and it goes on your shelf.
Vehicle wraps, route planning, and the scheduling behind a service day.
Shelving, counter, water-testing station and signage, laid out for the space you have and sourced for you.
The scheduling, point-of-sale and customer records we use ourselves, configured for your store before opening day.
A named contact at head office who knows your store and your numbers, for as long as you are open.

Select to see details.

Training

Betz University: time at our Stouffville store and on live service routes before you open your own. Water chemistry, equipment, pricing, and how we talk to customers.

The waiting list

Join our waiting list.

Your details, then a time for your call.

Step 1 of 2 — your details

  • An aerial view of a Betz estate pool, spa, fountain court and pavilion
  • A Betz pool and sun deck lit at dusk, seen from above
  • An indoor Betz pool in a glass room, still enough to mirror the trees outside
  • A rooftop pool on a condominium tower, the skyline behind it at sunrise

We use this to check which zones are still open. We don't share it or add you to a list.